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Here are the 10 most followed Nigerian artists on YouTube (as of August 1, 2019)


The list includes Wizkid, Davido, Tekno, Tiwa Savage and other acts. 

Davido is the most followed Nigerian act on YouTube. (Instagram/Davidoofficial)
Davido is the most followed Nigerian act on YouTube. (Instagram/Davidoofficial)

Nigeria might be the poverty capital of the world, but we still consume copious amounts of data.

Yes, YouTube numbers of our major artists are not as impressive as that of some of their western or latin counterparts, but some still have good numbers. Due to one thing, YouTube numbers are now more important than they were; YouTube content monetization – Creatives now get paid for their content.

That’s why it is worth celebrating that Yemi Alade hit one million subscribers and Davido hit 500 million in total views.

On the matter of subscribers, here are the most followed Nigerian artists on YouTube as of 2:09 pm on August 1, 2019;

10) Tiwa Savage

Subscriber: 401,238 subscriber

Mummy Jam Jam is the songbird that thrills with the lyrical maneuver of a veteran and the soul of a teenager. She makes things seem easy and sometimes, it feels like she doesn’t get enough credit.

Nonetheless, her fans appreciate her. Her numbers on YouTube are not to be messed with. Her most watched video, ‘Ma Lo’ featuring Wizkid and Spellz has been streamed over 38 million times on YouTube.

Her 2017 smash hit, ‘All Over’ has also been streamed more than 30 million times.

9) Runtown

Subscribers: 407,625 

In 2016, the singer had what was possibly the biggest African song. He was crooning, but had to slow down after roadblocks blocked his ascension.

The smash hit, ‘Mad Over You’ has been viewed more than 91 million times on YouTube.

8) Olamide

Subscribers: 451,893 subscribers

The modern king of the streets is slowly hitting veteran status. After seven albums and one collaboration album with Phyno, he deserves some break. Nonetheless, with two songs and one other collaboration, he boasts of three videos that have passed the million mark.

His most viewed video remains the 2016 mega-hit, ‘Wo,’ has more than 26 million views on YouTube. 

7) Burna Boy

Subscribers: 452,695 subscribers

He launched, he got fans, then he soiled his hands in infamy. But now, he’s back churning out quality songs and albums.

There is no stopping him. His equal parts love, equal parts unbridled lewd talk single, ‘On The Low,’ has been watched over 40 million times on YouTube.

6) Mr Eazi

Subscribers: 608,972

The Nigerian artist most likely to hit a billion self-made dollars, the man has been waxing stronger, using his music as a canvas on which to writer a timeless story.

Born Tosin Ajibade, his most viewed video on YouTube is ‘Leg Over.’

5) Wizkid

Subscribers: 839,920

Wizkid is arguably the greatest Nigerian act of his generation. His claim might even threaten to have Africa in its grasp. What we can’t debate is his impact as an artist.

After launching on to the scene with smash hit, ‘Holla At Your Boy’ and his classic debut album, Superstar, he had an unprecedented three-year run – from 2011 – 2013 – where everything he touched turned to gold.

This culminated in featuring on Drake’s 2016 chart topper, ‘One Dance.’ Since then, he has worked with a lot of foreign acts.

4) Yemi Alade

Subscribers: 1,025,167

Some will deem it arguable, but it’s not. Yemi Alade is the modern day, premier African female act. She had been bubbling under before, but her single, ‘Johnny’ which now has over 100 million views on YouTube was her claim to fame.

A few weeks ago, she was celebrated for hitting the one million subscriber milestone.

3) Tekno

Subscribers: 1,081,783

This might be a bit surprising to a few Nigerians, but facts are facts. After his 2016 run where he had five hits back-to-back within 12 months, Nigerians should learn not to underrate this man.

A few weeks ago, he was one of the few Nigerians to feature on Beyonce’s The Lion King: The Gift album. While the multi-talented musician and performer has slightly slowed down, the checks must still be rolling in.

2) P Square

Subscribers: 1,254,483

Although now separated, brothers Peter and Paul Okoye otherwise known as P Square got divided by what many can’t confirm.

At the height of their reign, they are not just the top music acts from Africa, they had legitimate claim to be named the top African acts. With performances brimming with boundless energy and impeccable vocal capabilities, they serenaded women with love songs and men with their artistry.

When P Square had YouTube videos with 20 million views, most Nigerian acts were struggling to hit one million.

1) Davido

Subscribers: 1,654,586

In 2010, a precocious 18-year-old literally jumped onto the scene with a Naeto C feature on a single, titled, ‘Back When.’ Since then, hits have fought to displace one another, accolades keep rolling in and so is acclaim.

With his status as an act with incredible success comes following. He tops this list as the Nigerian act with the most subscribers. One could wager that his numbers skyrocketed after his unprecedented 2017 run.

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EP Review: ‘Tradition’ is Runtown’s honest vibes with a little sonic pitfall

Runtown releases 'Tradition' one week early. (Nabsolute Media)

Runtown releases ‘Tradition’ one week early. (Nabsolute Media)

The EP might also be Runtown’s best work as a songwriter.

In 2016, Runtown was coming off a stellar two-year run; It was hits and bloody murder on anything he touched either on his songs, features or even freestyle sessions. The craziest part, the music came out of him so organically.

This moment also saw him become pioneer to a sub-genre of afro-beats that these streets now call, ‘vibes’ – a typical lo-fi 100-110 BPM afro-fusion, and slightly slower offspring of the Ghanaian pon pon sound that crossed over to Nigeria around 2010.

The first time Runtown ran on it was ‘Lagos To Kampala,’ before he owned it on his mega-hits, ‘Mad Over You’ and ‘For Life.’

He became so synonymous with the sound that rappers, Sarkodie and Illbliss tapped him for their respective hits, ‘Painkiller’ and ‘Can’t Hear You.’ As far as average people were concerned, it was Runtown’s sound, although it’s now mainstream.

One of these crossover sounds of Ghanaian origin that touched down in Nigeria was ‘Slow Down,’ by Ghanaian duo, R2Bees, featuring Wizkid circa 2014.

These vibes gave birth to the entire DMW run Fresh VDM and Speroach through 2017/2018, especially on most things Davido and Peruzzi created. After an unintentional hiatus brought on by things beyond his control, Runtown is back on these ‘vibes’ with his 6-track EP titled, Tradition. It was released on Friday, May 24, 2019, one week ahead of schedule.

The reception has been good, with fans lapping it all up like a bowl of milk before a hungry feline creature. Fans waited for this, and like word has it, the EP’s title, ‘Tradition’ is a dig at the haters who cannot stop his tradition of making quality music, echoing the content on his sleeper hit, ‘Energy.’

Here is a breakdown of the EP;

Track List

There are no reservations toward the track list, and I also appreciate the arrangement that forced people to listen to other songs before the best songs on the EP. It enhanced appreciation.

Songwriting

Ordinarily, it’s harsh to rate an album of dance tracks on songwriting, but Runtown attempted it and he might have pulled off his best work yet, lyrically.

There are no expletives on this album, there are no rhythmic humming to fill space while the hook is awaited. While the topics are very generic, there is a methodical approach to this one as each song has a base that drives topical cohesion – Runtown didn’t run from one topic to another unrelated one.

‘Redemption’ is a break-up song, with Runtown as the forsaken lover who presumably messed up a good thing, and now he begs for redemption. ‘Emotions’ is a declaration of love. ‘Tradition’ is a spiteful chant that mixes new jack swing effects to see a defiant Runtown diss his detractors with explicit humble-brags as he toasts the good life.

‘Goosebumps’ is a love story from a man drunk-on-self, told with hints of braggadocio. ‘International Badman Killa’ is Runtown on his explicit Soundgod ting – the woman magnet who lives the good life with all finer things of life, affordable. ‘Unleash’ is the more familiar song and another Soundgod ting.

While there are momentary imperfections on each song, they’re insufficient to validate Runtown’s efforts.

Production

Production is the only let down on this EP. Asides ‘International Badman Killa’ and to a slightly lower extent, ‘Unleash,’ one feels the production on the other tracks, though promising, were missing an extra dimension from a melody and harmony standpoint. Some of the melodies were too flat; lacking sonic adventure.

While I understand that ‘vibes’ is a minimalist sub-genre that finds beauty in simple melodies, it’s also the major weakness of the subgenre – the dearth of complete melodies. You can’t compare the feeling you derived from ‘International Badman Killa’ to what you got from even ‘Tradition’ that had slightly better melodies that the others.

There’s a reason why ‘International Badman Killa’ will likely end up being the most successful song on this EP and that’s complete melodies. One string that only goes in two dimensions should not accompany a potential-filled vibe.

‘Redemption’ had melodies that were too flat, that its hook was not even a melodious climax. The same thing with ‘Emotions’ and ‘Goose Bumps.’

Unleash’ almost falls victim to this same weakness, but is papered by the faster pace and infectious drums.

Verdict

While this is a worthy comeback that will definitely resonate with listeners, I look at the potential of all the songs on this project to be hits, but I think the flat melodies on most songs could be an impediment – yet, I might be wrong.

Tradition is by no means terrible, but it’s not excellent either, even though it could have been. The major reason it falls short of excellence is the stated weakness on melodies.

Is ‘Tradition’ enjoyable? Yes. But I just feel it misses the mark of how enjoyable it could have been. 

Ratings: /10

•      0-1.9: Flop

•      2.0-3.9: Near fall

•      4.0-5.9: Average

•      6.0-7.9: Victory

•      8.0-10: Champion

Michael’s blog Rating: /10

Tracklist: 2/2

Songwriting: 1.6/2

Production: 0.9/2

Enjoyability and Satisfaction: 0.7/2

Execution: 0.8/2

Total:

6.0 – Victory